your journey with micah
“Micah has outstanding business intuition After looking at my website for less than 10 minutes and then asking me a few questions, Micah came up with a handful of actionable improvements I was able to implement in less than an hour. As a result, my website traffic increased significantly and I started seeing a huge jump in bookings of new clients, I was amazed at how quickly he was able to see the opportunities I was missing and help me seize them .”
- D Ciccone
CASE STUDIES
Case Study: Transforming Cherished Keepsakes Memorial Keepsakes with Strategic Business Coaching
Client: Cherished Keepsakes Memorial Keepsakes
Industry: Death Care Industry
Owner: George Paul
Business Size: Small Business
Challenge: Reversing two years of revenue decline, enhancing lead generation, establishing a compelling brand promise, and setting key performance indicators (KPIs).
Situation Overview
Cherished Keepsakes, a small business within the sensitive death care industry, faced a critical period of reverse revenue growth for two consecutive years. The business struggled not only with increasing leads and closing new business but also lacked a coherent brand promise, effective marketing direction, and essential KPIs for measuring success.
Solutions Implemented
Micah Logan, leveraging his extensive experience in business coaching, conducted a comprehensive business triage to identify existing resources and necessary implementations for Cherished Keepsakes. Through weekly coaching sessions, a multi-faceted approach was adopted:
Brand Promise Development: Identified core reasons why funeral homes and families chose Cherished Keepsakes, focusing on their most compelling service aspects.
Sales Campaign and Cold Outreach Strategies: Implemented targeted sales initiatives, including direct response marketing, and optimized internal sales processes.
B.O.P Framework: Utilized Micah Logan's proprietary Blueprint, Optimize, Position (B.O.P) framework to organize and streamline operations strategically.
A.R.T.S Framework: Applied the At Risk Triage System (A.R.T.S) for retaining customers potentially at risk of turnover, ensuring sustained business engagement.
Results Achieved
Lead Generation: Within four months, we achieved an 8x increase in client leads, which translated into significant new client business.
Revenue Growth: Saw a 315% revenue increase by optimizing operations and focusing on high-value service aspects.
Brand Reinvigoration: Established a new brand promise and direction, leading to record sales within six months, unmatched in the company's 15-year history.
Client Testimonial
"Micah's program helps you step outside of your business, assisting you to identify growth areas and focus on them with a simple, clear plan. He transforms complex problems into simple solutions, showing that any goal is achievable with the right support." - George Paul, Owner
Future Masters Chess Academy
Problem: Client felt disorganized, missing direction for growth, burned out and needed systems and processes to be implemented. This left the client missing opportunities including adding a second location for low cost.
Coaching Solution: Micah first focused on helping the client get organized by helping to establish SOPs and guidelines for customers and staff. Micah also suggested a CRM systems that has allowed the client to centralize their billing, schedule, staff assignments and financial contracts. Micah then assisted the client in focusing on an opportunity to grow to a second location that was bounding with opportunity.
Result: In just 6 months
Billing: Business is now processing and tracking customer payments automatically. Business is no longer allowing declines and missed payments from piling up over months.
Organization: All staff is on one schedule and has app access to their schedule and get reminders of work schedule and how many customers they have to manage
Website: After changing key elements of the website to reinforce the brand message and direction, client has now increased inquiries from the website 200%
Second Location: Micah developed a comprehensive go-to-market strategy and presale plan for the second location, as a result of the plan which included a landing page, marketing strategy, operational plan and new brand messaging, the client sold out 40% of available founding customer slots in just 4 weeks. (This presale is still underway and we’ll report final results"). Below you will see images of new consultation appointments being booked for the new location
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business coaching is for you if are…
Seeking personalized guidance to navigate the unique challenges of your business and desire a coaching experience tailored specifically to your needs.
Ready to implement a proven methodology to help you build a solid foundation, optimize your operations, and elevate your brand's impact in the market.
Value accountability and want a coach who will support and challenge you and ensure you remain committed to achieving your business goals.
Aim to achieve significant financial milestones, including reaching multiple six and seven-figure goals, with the guidance of a seasoned business leader.
Are determined to acquire the skills, strategies, and mindset necessary for thriving in today's competitive business environment and standing out in your industry.
Aspire to create a lasting legacy through your business, making an enduring impact beyond financial success.