The Future of Social Media Marketing and PR in 2024
Welcome to the Common Cents Show!
Today, we delve into the critical world of social media marketing and public relations (PR) in 2024. Engaging in effective PR is essential for businesses aiming to create positive and beneficial marketing strategies. This conversation with Steve Turner, co-owner of Solomon Turner PR in St. Louis, offers insights drawn from his 35 years of experience in marketing communications.
The Importance of PR in Business
Steve's journey into PR started at the University of Missouri School of Journalism, with aspirations to become a sports journalist. However, his career path led him to advertising sales, radio management, and eventually establishing his own PR firm. Steve emphasizes the significance of PR in building credibility and trust through third-party endorsements. Unlike advertising, PR leverages media stories to enhance brand image and legitimacy, whether featured in the Wall Street Journal, New York Times, or local media.
Strategic Communications for Brand Building
A well-crafted PR strategy lays the foundation for who you are as a company and where you want to go. Key selling messages, such as being the top-rated restaurant in St. Louis, need consistent reinforcement across all media. PR efforts are not just about immediate sales but about long-term brand building and recognition. For instance, happy employee stories can be a powerful tool in recruitment PR strategies.
Misconceptions and Realities of PR
Many business owners mistakenly believe PR will directly boost sales. While it contributes to brand building and reputation, PR is more about creating a favorable perception that leads to long-term growth rather than immediate sales spikes. Measuring PR’s ROI can be challenging but is achievable through metrics like advertising equivalency and share of voice.
Leveraging Thought Leadership and Media Opportunities
For entrepreneurs, becoming a thought leader in their industry can be immensely valuable. Publishing articles, participating in podcasts, and engaging in speaking opportunities are crucial. For instance, Steve advises using media mentions in email signatures and social media bios to maximize visibility. Thought leadership involves identifying unique perspectives that add value to the audience and differentiates from competitors.
Case Study: From Entrepreneur to Thought Leader
Taking an example from the podcast host’s own experience, Steve outlines a strategy for leveraging a Forbes contributor role. Key steps include integrating this achievement into all communications, consistently delivering unique insights, and using various platforms to amplify the message. This approach not only enhances personal brand credibility but also opens doors to further opportunities.
Conclusion
PR in 2024 remains an invaluable tool for businesses aiming to build strong, credible brands. It requires a strategic approach, understanding that it’s a long-term investment rather than a quick fix. By focusing on thoughtful messaging and leveraging media opportunities, businesses can significantly enhance their market presence and reputation.Stay tuned for more insights and expert advice on the Common Cents Show!