your journey with micah
D. Ciccone - Boston, MA
“Micah has outstanding business intuition After looking at my website for less than 10 minutes and then asking me a few questions, Micah came up with a handful of actionable improvements I was able to implement in less than an hour. As a result, my website traffic increased significantly and I started seeing a huge jump in bookings of new clients, I was amazed at how quickly he was able to see the opportunities I was missing and help me seize them .”
C. Scheriff - Wilmington, MA
I highly recommend Micah Logan for anyone seeking a strategic and forward-thinking business consultant. Micah has been instrumental in advising me on business opportunities and crafting strategies tailored to my personal and professional goals.
With his deep expertise in the M&A process, Micah provides not only comprehensive guidance but also a unique perspective on growth and scalability. His novel suggestions for expanding and strengthening my business have been both actionable and impactful.
CASE STUDIES
Client Spotlight: KMT Cleaning Services
Client: Tatum, Owner
Business: KMT Cleaning Services
Location: St. Louis, Missouri
Industry: Commercial Cleaning
Client Testimonial
"I want to say how much I appreciate Micah. He came into my life a couple of months ago, and it has really changed the business in ways I didn't fully imagine. I knew growth was possible, I just didn't know how to go about it. Since I started working with Micah, we've had so much momentum. The systems are coming together, and I'm seeing new opportunities in different marketplaces.
I'm able to grow the legacy my grandfather and great-grandfather started over 40 years ago, and Micah has been an integral part of taking that legacy to the next level with me. If you don't have him in your corner, you need him."
- Tatum, Owner, KMT Cleaning Services
Case Study: Reversing Two Years of Decline in the Death Care Industry
Client: Cherished Keepsakes
Industry: Death Care
Owner: George Paul
Business Size: Small business, 15 years in operation
The Situation
Cherished Keepsakes had just come through two straight years of declining revenue. Leads were inconsistent, new business was hard to close, and there was no clear brand promise explaining why a funeral home or family would choose them over anyone else. Without KPIs in place, the owner had no reliable way to measure whether anything was actually working.
The Work
I started with a full business triage under the TURNAROUND framework, uncovering the real numbers behind the decline and identifying exactly where revenue was leaking and where it could be rebuilt.
From there, the work moved on several fronts at once, run through weekly operator-led sessions:
Brand Promise. I worked with George to identify the specific reasons funeral homes and families actually chose Cherished Keepsakes, then built those reasons into a clear, compelling brand promise the business could market around.
Revenue and Lead Generation. I implemented targeted sales campaigns and direct-response outreach, and rebuilt the internal sales process so leads didn't fall through the cracks.
Customer Retention. I built an at-risk client triage system so the team could flag and re-engage accounts showing signs of turning over, before they were lost.
Accountability and KPIs. I put the metrics in place to track lead flow, close rate, and revenue against targets, so progress was visible instead of assumed.
The Results
Lead Generation. An 8x increase in client leads within 4 months, converting directly into new business.
Revenue Growth. A 315% increase in revenue, driven by rebuilt operations and a sharper focus on the business's highest-value services.
Brand Reinvigoration. A new brand promise and market direction that produced the company's best sales results in its 15-year history, within 6 months.
Client Testimonial
"Micah's program helps you step outside of your business, assisting you to identify growth areas and focus on them with a simple, clear plan. He transforms complex problems into simple solutions, showing that any goal is achievable with the right support." - George Paul, Owner
Future Masters Chess Academy
Client: Future Masters Chess academy
Industry: Education
Owner: Lawyer Times
The Situation
The client was running the business day-to-day, but the business wasn't running on anything. No documented SOPs, no consistent customer or staff process, no system tying billing, scheduling, and contracts together. The result was predictable: burnout, missed payments piling up over months, and staff working off memory instead of a plan.
The cost wasn't just stress. It was opportunity. A low-cost second-location expansion sat within reach, but there was no operational foundation underneath the current location to support it, let alone a second one.
The Work
I started where every turnaround starts: get the business organized before you try to grow it. That meant building out SOPs and clear guidelines for staff and customers, so the operation ran on a process instead of a person's memory.
Next, I brought in a CRM to centralize billing, scheduling, staff assignments, and financial contracts in one system, replacing a patchwork of manual tracking with one source of truth.
Only once the foundation was in place did we turn to growth. I helped the client build the case for a second location, then built the go-to-market and presale plan to launch it right.
The Results: 6 Months In
Billing. Payments are now processed and tracked automatically. Declines and missed payments no longer sit unresolved for months.
Organization. Every staff member works off one shared schedule, with app access to shifts, reminders, and daily customer load. No more guessing.
Website. Updated messaging aligned the site with the brand's direction, driving a 200% increase in inquiries.
Second Location. I built the go-to-market strategy and presale plan: landing page, marketing strategy, operational plan, and new brand messaging. The result: 40% of founding customer slots sold in the first 4 weeks. The presale is still running, and we'll report final numbers once it closes.
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