Avoiding Deadly Mistakes in Book Publishing with a 5x Best-Selling Author
Welcome to the Common Cents Show! Today, we have an insightful conversation with Susie Schaefer, a five-time bestselling author, who shares her expertise on avoiding common pitfalls in book publishing. Whether you're an aspiring author or an entrepreneur looking to expand your brand through a book, this post will guide you through the essential steps and strategies to ensure your publishing journey is successful.
Meet Susie Schaefer
Susie's passion for books started at a young age. From an early reader to a transformational book coach, her journey is inspiring. After spending 30 years in corporate America, Susie ventured into independent publishing and launched her own business. Her deep understanding of the publishing industry and her commitment to helping authors navigate this complex world make her an invaluable resource.
Understanding the Challenges
The biggest misconception about becoming an author is underestimating the challenges involved. Susie emphasizes that writing a book is not just about putting words on paper. It's about creating a cohesive story that aligns with your brand and resonates with your audience. The editing process can be particularly tough, as it often reveals areas for improvement that authors may not have anticipated.
The Importance of Marketing
Marketing is a crucial aspect of book publishing that many authors overlook. Susie advises that authors should budget for marketing early in the process. A well-thought-out marketing plan can make the difference between a book that sits on the shelf and one that reaches its target audience. Collaborating with a team of experts, including editors, marketers, and designers, is essential to creating a professional and successful book.
Budgeting for Success
Publishing a book requires a significant investment. According to Susie, authors should expect to spend between $8,000 to $15,000 on publishing alone. Adding a comprehensive marketing strategy can increase the budget to $20,000 or more. It's essential to understand these costs upfront and ensure that you have a plan in place to manage them.
Red Flags and Pitfalls
Susie warns against working with publishers or service providers who lack testimonials, a robust network, or clear contracts. It's crucial to do your due diligence and choose partners who have a proven track record of success. Additionally, authors should avoid using free ISBNs from platforms like Amazon if they want their books to be considered by bookstores and libraries.
The Reality of Self-Publishing
Self-publishing can be a viable option, but it comes with its own set of challenges. Many authors struggle with marketing and end up disappointed with their sales. Susie highlights the importance of positioning your book correctly, choosing the right categories and keywords, and ensuring that your book meets professional standards.
Final Thoughts
Publishing a book is a significant undertaking, but with the right guidance and a solid plan, it can be a rewarding experience. Susie's insights remind us that success in publishing requires more than just writing a great book. It's about understanding the industry, planning for marketing, and investing in quality production.For those looking to take the plunge into publishing, remember that it's a journey of continuous learning and adaptation. With experts like Susie Schaefer by your side, you can navigate this journey with confidence and avoid the common mistakes that trip up many first-time authors.
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